Catism

Can’t Take It With You
Zain Bhikh and Dawud Wharnsby Ali

Chorus
No You Can’t Take It with You When You Go
Oh No You Can’t Take It with You When You Go
Can’t Understand Why You Keep Holding On
Just Cos You Can’t Take It With you, No You Can’t Take It with You
Yes, You Can’t Take It with You When You Go,
Oh When You Go

Verse 1
I See You Pride Yourself In Your New Car
Chatting On Your Compact Nokia
And You Love Your Expensive Clothes
But You Can’t Take It With You When You Go,
Oh When You Go

Chorus

Verse 2
No You Can’t Take Your Big Screen TV
Nor your Variety Of DVDs
No You Can’t Take You Designer Shoes
Everything You Have, You Gonna Lose

Chorus

Verse 3
Cos there’s One Thing That Matters, When You Walking Down That Street
Is the Good and Bad You Sent Forth, In Your Book of Deeds
So Make Sure That You’re Ready, To Receive It in Your Right Hand
And Take Your Place among the Righteous Of Man

Chorus

Rap
You plan to be richer,you stash to be bigger.
But man get the picture, you can’t take it with ya.
Your cell phones, head phones, flat screens, ring tones,
Big homes, gemstones, power from big loans, collections of new shoes,
Connections of Bluetooth, vacations where you cruise the young ones go OOH!
You go shop for robots or gold watch or what not.
Your CDs of hip hop, your lap tops. Just STOP! & let go.
When you die say bye-bye. What is best is inside.
Fill the scale up with deeds so you best when you part,
Put the wealth in your hand; take it out of your heart.
Give thanks for the wealth that your Lord will bestow.
But no! That you can’t take it with you when you go.

Chorus

Lyrics from: http://www.zainbhikha.com/lyrics/ak_cant_take_it.html

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Zain is the new name for MTC, the leading telecommunication magnet in Kuwait and the Middle East. Zain in Arabic (in Kuwaiti dialect to be more specific) means good or nice. But the new advertising campaign of Zain is not that zain!

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(click to enlarge)

The new campaign presents 6 different ads that show 3 men and 3 women. The men advertisements say about Zain:

1. This is my chart
2. his is my choir
3. his is my highway

And as you can notice, these statements touch different aspects of life; career and business (my chart), leisure, hobbies, and entertainment (my choir), general achievement in life (my highway)

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Now, let’s have a look at the what the lady ads say:

1. This is my mirror
2. This is my Perfume
3. This is my jewelery box

The lady ads are totally centered around the beauty industry.

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Now let’s have a few things clear. I’m a woman, and only a woman will understand how important looking beautiful is. This is an intrinsic thing with us. But this is not the only thing we do and care about in life. We are also interested in personal and professional achievements, and have hobbies and leisure time activities that are not confined to the vanity.

I’ m not a client of Zain, and I have nothing personal to the company, but from an objective point of view, the new campain of Zain, is really un-zain!

I finally decided that I should blog. I already have a blog in Arabic, and now it’s high time to blog in English.

Why? Because no one is too old to blog. And it’s never too late to blog. Or is it?